Advice platform, AZ NGA has entered a strategic partnership with Sydney Financial Planning in a deal that delivers both succession and business growth solutions to the 38-year-old firm.

Founded in 1988 by Bill Bracey, Sydney Financial Planning has 18 employees, including five financial advisers, and over $600 million in assets under advice.

The firm also has an office in Wollongong, trading as Illawara Financial Planning.

Paul Barrett, Chief Executive Officer, AZ NGA, said Sydney Financial Planning presented a compelling strategic opportunity for the group to increase its presence in the high growth corridors of Sydney’s eastern suburbs and the Illawara region.

“Sydney Financial Planning has a loyal engaged client base, a strong brand and reputation, and a robust, client-centric advice model that has been developed and refined for over 38 years,” he said.

“Over that time, Bill has trained and mentored a number of exceptional advisers, who are still with the business today. There is a lot of cultural alignment between both firms and total agreement about accelerating growth and unlocking potential.”

Bracey said Sydney Financial Planning had strong, long standing and trusted client relationships and, in turn, needed a partner that it could trust to serve the best interests of clients.

“My philosophy is that I’m in the business of trust and relationships and when I’m not doing that, I’m a financial planner, and AZ NGA gets it,” he said.

“This partnership provides continuity and certainty for employees and clients, and also support to help us grow at a faster rate and provide career development opportunities for team members and future leaders.”

“It brings fresh energy, which is important because I’m in my early 60s, and I need to ensure that the business doesn’t get stale and stagnant but embraces new ideas and innovative thinking to push it forward.”

Barrett added that Sydney Financial Planning’s proven track record of identifying, training and developing talent, and putting graduates through their Professional Year, was another major attraction.

“Sydney Financial Planning has a structured development plan and adviser pairing model, which is designed to enhance the experience of PY advisers and up and coming client services employees,” he said.

For more information, please contact:

Leng Ohlsson

M: 0409 509 516

E: leng@splashcontent.com.au